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Hi, I'm Xion

I bridge strategy, product, marketing, and engagement to help organizations grow with intention. From storytelling and content strategy to cross-functional activations and scalable systems, I keep people at the center so every initiative delivers value.

Values

User Empathy

Empathy allows me to see the world from the user perspective,  ensuring decisions are aligned with their needs.

Adaptability

With constant evolution in response to market changes, emerging technologies, and user feedback, adaptability allows me to navigate uncertainties, pivot when necessary, and stay ahead of the curve.

Collaboration

I actively seek input from different teams and value diverse perspectives, celebrateing collective successes over individual achievements.

Data-driven Strategy

While experience and instinct are important, placing a premium on data ensures decisions are grounded in evidence. This leads to more effective strategies and fosters an environment of continous learning.

Highlights

Doubled Sourcing Goal
Catalyst by Wellstar
Led 3 major national activations, introduced a new engagement model, and doubled startup sourcing goals from 1,000 to 2,000 by expanding ecosystem visibility and partner-led touchpoints.

Program Relaunch
Emory University
Used customer experience data to revamp program, growing participation from 150 to 795 (430%) in two years.

Grew Digital Community
BPM Product Community
Owned marketing and communications for a national, product community, driving engagement through multi-channel campaigns, recurring programming, and partner-led initiatives.

Founding PM
Summer Pack-It
Managed 0 to 1 product launch for seed stage startup increasing revenue by 48% in three years.

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